Company
Leadership Team
The people setting SomasRO's technical direction and client commitments — accountable executives across Saudi Arabia and Egypt, not a distant corporate office.
Executive Team
Who Leads SomasRO
Chief Executive Officer & Founder
Company Strategy & Client Relationships
Sets SomasRO's overall strategy and leads relationships with the enterprise and government clients who depend on the company for mission-critical asset visibility.
Chief Technology Officer
Engineering & Platform Architecture
Owns the technical direction of SomasRO's hardware integrations and proprietary software platform, ensuring every deployment is built on a scalable, secure architecture.
VP of Operations — Saudi Arabia
Delivery & Implementation, KSA
Leads project delivery across the Kingdom, coordinating field engineering teams and ensuring government and enterprise rollouts land on time and on budget.
VP of Operations — Egypt
Delivery & Implementation, Egypt
Directs SomasRO's Egypt operations, overseeing local deployment teams and building the partner network that supports Egyptian enterprise clients.
Head of Engineering & Integration
ERP & Systems Integration
Leads the integration team responsible for connecting RFID data streams to SAP, Oracle, Microsoft Dynamics, and clients' custom enterprise systems.
Head of Customer Success
Support, Training & Account Management
Ensures every client relationship continues well past go-live — overseeing training programs, technical support, and long-term account health.
How We Lead
What Our Clients Get From Our Leadership
Directly Accountable
Every project has a named executive sponsor inside SomasRO — not a rotating account manager.
Technically Credible
Our leadership team is composed of practitioners who have personally led enterprise RFID deployments, not career administrators.
Regionally Present
Dedicated leadership in both Saudi Arabia and Egypt means decisions are made close to the client, not from a distant headquarters.
Interested in joining the team behind these deployments?
View Open PositionsReady to Meet the Team?
Schedule a consultation and you'll be working directly with the people who lead our engineering and delivery practice.